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The famous French perfumer of the 20th century, François Coty is considered the creator of mini versions of perfumes. From the beginning of his career, the businessman focused on product advertising. In order for new perfumes to become popular, it was necessary to correctly present the product to the consumer. François Coty launched the first collection of samples. Initially, buyers were skeptical of this idea, but when the success exceeded all expectations, most perfume brands started creating miniature perfumes as well.
Miniature perfumes are considered demonstrative for both men and women. Thanks to these small products, anyone can test the smell, to determine whether it is suitable or not, only then to buy a standard bottle. Small perfumes are compact, so they fit in any bag without taking up much space.
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