Mascara-penetrating eyesEver since Ancient Egypt, women, but also men, used all kinds of clay-based ointments to thicken their eyelashes. Over time, the mascara formula has evolved constantly, moving from clay, to crushed fruits and plants to obtain pigments, to the waterproof mascara that appeared in the 40s and 50s.
Mascara is one of women's favorite cosmetic products and is rarely missing from the beauty routine. One of the reasons why mascara is so popular and appreciated is due to the ease and speed of application, but above all for the amazing way in which it brings even the simplest look out of anonymity.
Thanks to technology, mascaras of all colors have been created, waterproof, with different uses: for lengthening, for separation, for volume or... for all in one application! Mascara's best friend is the eyelash curler with a silicone band, with which the eyelashes curl in just a few seconds, enhancing the effect of the mascara!
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